If you’ve watched the news lately you probably have seen Nike’s newest endorser of it’s “Go for It” campaign that has been so lucrative for them the over the years. Colin Kaepernick continues to make new flashes; first with his kneeling during the national anthem, 2nd with his collusion suit against the NFL owners, and now with his sacrifice everything ad for Nike. Instead of jumping on the bandwagon against Colin Kaepernick let’s understand that he doesn’t really understand what sacrificing everything means and in all likelihood does not know Jesus Christ as personal Lord and Savior. Let’s pray for Mr. Kaepernick.
To understand “sacrificing everything” we only need to look to the life of Jesus. Wholly God, wholly man, Jesus came to this earth to redeem His people from the bondage of sin. To do that He had to endure the most painful suffering EVER! They say crucifixion was the cruelest and most painful form of execution ever devised by man. Jesus willingly went to the cross for you and me, sacrificing everything.
But His greatest sacrifice wasn’t His death, His torture, or His humiliation in front of the entire Roman world. It was the anguish of being separated from His Father for the first time EVER! Matt 27:46 captures this moment’ “About the ninth hour Jesus cried out with a loud voice, saying, ELI, ELI, LAMA SABACHTHANI? that is, MY GOD, MY GOD, WHY HAVE YOU FORSAKEN ME?”
We as human beings can never understand pure sacrifice of everything but we can see what it looks like. Just look to the cross. Jesus sacrificed everything; not for cause, not for recognition, not for millions of dollars in endorsement money. He sacrificed everything for love. Love for the Father and love for us. John 15:13 says it all, “Greater love has no one than this, that one lay down his life for his friends.” Jesus was separated from his Father, took the sin of the world upon Him, and gave up His life because He loved us that much! Apart from Jesus no one can ever use the words. “I sacrificed everything!” Only Jesus could do that. Praise God!